Social Media Marketing Basics. Women’s haircuts – level I

Day I

• 10:00 - 13:00 Lecture:
• - Social media as a modern marketing tool.
• a) increasing the reach,
• b) building the brand image,
• c) brand promotion,
• d) brand recognition,
• e) brand trust.
• - Areas of activities covered by social media marketing.
• - Choosing the right social media channels.
• - Getting to know the target audience.
• - Effective communication channels.
• - Social media monitoring.
• - Research and analysis of the target audience.
• - Strategic thinking in marketing.
• 
  13:30 - 15:00 Lecture:
• - How to write content for the Internet.
• - Basics of Facebook.
• - Basics of Instagram.
• - Basics of photography and choosing the right tools.
• 
  15:00 - 18:00 Practice:
• - Photos "before" and "after".
• - Creating stories.
• - Discussion of key conclusions from the training.
• - Q&A.
• - Distribution of certificates of participation in the training.

Day II

• 10:00 - 13:00 Lecture: Women’s haircut geometry, creating spatial forms out of hair
• 13:00 - 14:30 Demonstration haircut performed by the course instructor.
• 15:00 - 18:00 Practice for the course attendees – cutting and styling of hair performed on models under the supervision of the course instructor
• During the entire training, the following practical classes for social media marketing course participants are conducted:
• - Taking photos of models "before" and "after".
• - Create a story from the event.
• - Creating reels of the entire training day.

Day III

• 9:00 - 9:30 Analysis of all reels from the previous day:
• - Discussing and correcting mistakes.
• - Adding missing elements.
• - Selection and awarding of the best reel.
• 9:30 - 10:00 Summary of the course and reminder of the most important aspects related to social media marketing.
• 10:00 - 11:00 Exercises to consolidate knowledge of the geometry of women's haircuts.
• 11:30 - 13:00 Practice for the course attendees, haircuts and styling performed on models under the supervision of an instructor. Using knowledge from social media marketing in practice.
• 13:30 - 17:00 Practice for the course attendees, haircuts and styling performed on models under the supervision of an instructor. Using knowledge from social media marketing in practice.