training name

Social Media for Hairdressers - level II

Training purpose

During the content creation in social media training, you will gain knowledge in formulating communication strategies in social media. You will develop the skills to create attractive and engaging content.

Duration

1 day

Available dates

22 Jun

Babicz Academy, Krakow

21 Sep

Babicz Academy, Krakow

Training subsidies

Receive up to 100% funding for hairdressing training!
Details: https://babiczandbabicz.com//en/subsidies/

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For whom?

The training is dedicated to hairdressers who want to effectively use social marketing to strengthen their brand image and acquire new customers.

Form of classes

Theoretical and practical.

Schedule

Day I

10:00 - 13:00 Lecture:
- Basics of creating content in social media.
a) an overview of popular content formats on various platforms (e.g. Facebook, Instagram, TikTok, YouTube),
b) understanding the goals and audiences for different types of content.
- Content creation tools and equipment.
a) review of available equipment: smartphones, cameras, microphones, lighting,
b) video and graphics editing software recommendations.
- Content planning.
a) how to plan topics and publication schedule,
b) creating storyboards and scripts for video posts.
- Basics of video production.
a) filming techniques: framing, lighting, camera settings,
b) basics of good sound, how to avoid common mistakes.
- Video editing.
a) editing basics: cropping, editing, adding effects,
b) how to use transitions and graphic inserts to increase engagement,
c) creating and using subtitles.
- Creating graphics and static posts.
a) use of templates and graphic tools,
b) selection of colors and fonts consistent with the brand.
- Content optimization and publication.
a) adapting the content to the requirements of the platforms' algorithms.
- Analyzing and measuring content effectiveness.
a) how to use analytical tools available on the platforms,
b) interpreting data and adapting content strategies based on feedback.
13:30 - 17:00 Practice:
- Practical exercises: participants create their own videos and posts.
- Group criticism and suggestions for improvement.
17:00 - 18:00 Summary:
- Discussion of key conclusions from the training.
- Q&A.
- Distribution of certificates of participation in the training.

Certificates

Our courses have a Quality Certificate of Services S.U.S.S. 2.0 – Training and Development Service Standard of the Polish Chamber of Training Companies.

Training evaluation methods

Exercises on training mannequin heads, anonymous questionnaire rating the course.

Materials for participants

Babicz Academy script.

Required equipment

Need new equipments?

Visit Hairdressing Shop

Additional information

Methods of purchase +

Complaints +

Accommodation near the Academy +

NOTICE!

The Babicz Academy has a hybrid learning system. Thanks to this, you have the opportunity to acquire knowledge stationary and consolidate it online on the platform:

www.babiczonline.com

Copyrights

The contents and composition of the educational courses “Contents of courses” are works as described in the article 1, paragraph 3 and article 3 of Law on Copyright and Related Rights of 4th February 1994 (consolidated text L.J. of 2019, item 1231, as amended).

The rights to the aforementioned Contents of Courses belong to the Akademia Stylizacji General Partnership. The Names of the Courses are works that are a part of the Akademia Stylizacji General Partnership intellectual property under the protection of law.

Unfair use of copyrighted materials may be considered as an act of unfair competition, especially as described in article 13 as well as mimicry on the basis of Unfair Competition Act of 16th April 1993 (consolidated text L.J. of 2019, item 1010, as amended) Akademia Stylizacji General Partnership does not consent to the free usage of Contents of Courses and Names of the Courses. Such actions may be considered as a violation of their intellectual property, copyrights and interests and may be the grounds for criminal liability or civil liability.