Online Training
Hairdressing Training
Training Calendar
Hairdressing Salon
Online Shop
Training - Social Media Marketing Basics. Women’s haircuts – level 2

training name

Social Media Marketing Basics. Women’s haircuts – level 2

Social media marketing basics
Shape analysis

Training purpose

During the training, you will learn how to effectively run social marketing so as to stand out from the competition and build your brand image, and how to reach the right target group.

Shape analysis is a topic in which you will learn the techniques of modeling the shape of the head with a haircut, taking into account the geometry and line of facial hair, the amount, thickness and structure of hair.


3 days

Available dates

There are no events avaliable

Training subsidies

Receive up to 100% funding for hairdressing training!

Have questions?

Get subsidies

Do you want to get subsidies for training at the Babicz Academy? Leave your number. We will call you back.

    For whom?

    The training is dedicated to hairdressers who want to effectively use social media marketing to strengthen the brand image, attract new customers and improve their qualifications in the field of women's hairdressing and learn the personalized philosophy of women's haircuts.

    Form of classes

    Theoretical and practical. The practical part is performed on models.


    Day I

    • 10:00 - 13:00 Lecture:
    • - Social media as a modern marketing tool.
    • a) increasing the reach,
    • b) building the brand image,
    • c) brand promotion,
    • d) brand recognition,
    • e) brand trust.
    • - Areas of activities covered by social media marketing.
    • - Choosing the right social media channels.
    • - Getting to know the target audience.
    • - Effective communication channels.
    • - Social media monitoring.
    • - Research and analysis of the target audience.
    • - Strategic thinking in marketing.

    • 13:30 - 15:00 Lecture:
    • - How to write content for the Internet.
    • - Basics of Facebook.
    • - Basics of Instagram.
    • - Basics of photography and choosing the right tools.

    • 15:00 - 18:00 Practice for the course attendees:
    • - Photos before and after.
    • - Creating stories.

    Day II

    • 10:00 - 13:00 Lecture: face and head shape analysis, face shape correction techniques.
    • 13:00 - 14:30 Demonstration on cutting performed by the course instructor.
    • 15:00 - 18:00 Practice for the course attendees, cutting and styling of hair performed on models under the supervision of the course instructor.
    • During the entire training, the following practical classes for social media marketing course participants are conducted:
    • - Taking photos of models "before" and "after".
    • - Create a story from the event.
    • - Creating reels of the entire training day.

    Day III

    • 9:00 - 9:30 Analysis of all reels from the previous day:
    • - Discussing and correcting mistakes.
    • - Adding missing elements.
    • - Selection and awarding of the best reel.
    • 9:30 - 10:00 Summary of the course and reminder of the most important aspects related to social media marketing.
    • 10:00 - 11:00 Exercises summarizing the knowledge obtained on the first day of the course.
    • 11:00 - 12:30 Demonstration on cutting performed by the course instructor.
    • 13:00 - 17:00 Practice for the course attendees – cutting and styling of hair performed on models under the supervision of the course instructor.


    Our courses have a Quality Certificate of Services S.U.S.S. 2.0 – Training and Development Service Standard of the Polish Chamber of Training Companies.

    Training evaluation methods

    Exercises on training mannequin heads, final task - a comprehensive hairstyle design made by the training attendee on a model, anonymous questionnaire rating the course.

    Materials for participants

    Babicz Academy script.

    Required equipment

    • Scissors
    • Hairdryer
    • Straightener
    • Curler
    • Combs
    • Brushes
    • Clips
    Need new equipments?

    Additional information

    Methods of purchase +

    Complaints +

    Accommodation near the Academy +


    The Babicz Academy has a hybrid learning system. Thanks to this, you have the opportunity to acquire knowledge stationary and consolidate it online on the platform: