training name
Social Media Marketing Basics. Women’s haircuts – level 2
Social media marketing basics
Shape analysis
Training purpose
During the training, you will learn how to effectively run social marketing so as to stand out from the competition and build your brand image, and how to reach the right target group.
Shape analysis is a topic in which you will learn the techniques of modeling the shape of the head with a haircut, taking into account the geometry and line of facial hair, the amount, thickness and structure of hair.
Shape analysis is a topic in which you will learn the techniques of modeling the shape of the head with a haircut, taking into account the geometry and line of facial hair, the amount, thickness and structure of hair.
Duration
3 days
Available dates
02 Mar
-04
Babicz Academy, Krakow
15 Jun
-17
Babicz Academy, Krakow
Training subsidies
Receive up to 100% funding for hairdressing training!
Details: https://babiczandbabicz.com//en/subsidies/
Details: https://babiczandbabicz.com//en/subsidies/
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For whom?
The training is dedicated to hairdressers who want to effectively use social media marketing to strengthen the brand image, attract new customers and improve their qualifications in the field of women's hairdressing and learn the personalized philosophy of women's haircuts.
Form of classes
Theoretical and practical. The practical part is performed on models.
Schedule
Day I
- 10:00 - 13:00 Lecture:
- - Social media as a modern marketing tool.
- a) increasing the reach,
- b) building the brand image,
- c) brand promotion,
- d) brand recognition,
- e) brand trust.
- - Areas of activities covered by social media marketing.
- - Choosing the right social media channels.
- - Getting to know the target audience.
- - Effective communication channels.
- - Social media monitoring.
- - Research and analysis of the target audience.
- - Strategic thinking in marketing.
-
13:30 - 15:00 Lecture: - - How to write content for the Internet.
- - Basics of Facebook.
- - Basics of Instagram.
- - Basics of photography and choosing the right tools.
-
15:00 - 18:00 Practice for the course attendees: - - Photos before and after.
- - Creating stories.
Day II
- 10:00 - 13:00 Lecture: face and head shape analysis, face shape correction techniques.
- 13:00 - 14:30 Demonstration on cutting performed by the course instructor.
- 15:00 - 18:00 Practice for the course attendees, cutting and styling of hair performed on models under the supervision of the course instructor.
- During the entire training, the following practical classes for social media marketing course participants are conducted:
- - Taking photos of models "before" and "after".
- - Create a story from the event.
- - Creating reels of the entire training day.
Day III
- 9:00 - 9:30 Analysis of all reels from the previous day:
- - Discussing and correcting mistakes.
- - Adding missing elements.
- - Selection and awarding of the best reel.
- 9:30 - 10:00 Summary of the course and reminder of the most important aspects related to social media marketing.
- 10:00 - 11:00 Exercises summarizing the knowledge obtained on the first day of the course.
- 11:00 - 12:30 Demonstration on cutting performed by the course instructor.
- 13:00 - 17:00 Practice for the course attendees – cutting and styling of hair performed on models under the supervision of the course instructor.
Certificates
Our courses have a Quality Certificate of Services S.U.S.S. 2.0 – Training and Development Service Standard of the Polish Chamber of Training Companies.
Training evaluation methods
Exercises on training mannequin heads, final task - a comprehensive hairstyle design made by the training attendee on a model, anonymous questionnaire rating the course.
Materials for participants
Babicz Academy script.
Required equipment
- Scissors
- Hairdryer
- Straightener
- Curler
- Combs
- Brushes
- Clips
Need new equipments?
NOTICE!
Babicz Academy has a hybrid teaching system (a combination of offline and online training). Thanks to this, we give you the opportunity to acquire knowledge stationary and to consolidate and expand it through the Babicz Online platform. After each stationary training you will receive lectures and exercises from us on the website:
Copyrights
The contents and composition of the educational courses “Contents of courses” are works as described in the article 1, paragraph 3 and article 3 of Law on Copyright and Related Rights of 4th February 1994 (consolidated text L.J. of 2019, item 1231, as amended).
The rights to the aforementioned Contents of Courses belong to the Akademia Stylizacji General Partnership. The Names of the Courses are works that are a part of the Akademia Stylizacji General Partnership intellectual property under the protection of law.
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Unfair use of copyrighted materials may be considered as an act of unfair competition, especially as described in article 13 as well as mimicry on the basis of Unfair Competition Act of 16th April 1993 (consolidated text L.J. of 2019, item 1010, as amended) Akademia Stylizacji General Partnership does not consent to the free usage of Contents of Courses and Names of the Courses. Such actions may be considered as a violation of their intellectual property, copyrights and interests and may be the grounds for criminal liability or civil liability.
